Bihr is the leading European distributor of rider gear and spare parts, accessories and tyres for motorcycles, quads/ATV and scooters. Founded in 1975 by Cyrille Bihr, a true 2-wheelers powersport passionate, the company is present in over 20 countries.

OUR MISSION

Ensure the bikers can safely live their passion and address their mobility needs.

This mission is executed by distributing 3 types of goods and services.
P&A: Provide immediate availability of the widest and most relevant portfolio of parts and accessories.
RIDER GEAR: Offer an exclusive selection of best possible riders’ equipment.
TRAVEL & EVENTS: Allow to experience the best motorcycle tours and events across Europe and beyond

ONE STOP SHOP FOR PROFESSIONALS

We offer the widest and most relevant portfolio of 7 product universes: Street, Scooter, Off-Road, Quads/ATV/SSV/UTV, tyres, workshop equipment and rider gear. The distribution of such portfolio is made by our European network of dealers that we support providing personalized service and assessment in their own language.

• 350 BRANDS
• 200.000 PRODUCTS IN CATALOGUE
• 1.000 EMPLOYEES
• 100 IN-HOUSE SALES REPRESENTATIVES
• 40 CUSTOMER SERVICE REPRESENTATIVES

From the outset, the strength and foundation of this success has been based on comprehensive services and first-class logistics. Thanks to our large storage capacity and our modern infrastructure, Bihr is able to supply almost all dealers in Europe within 24 hours.

• 54.500 SQM OF WAREHOUSES
• 7 WAREHOUSES
• UP TO 7.000 PARCELS/DAY

EXPERIENTIAL MARKETING

At Bihr, we actively support teams, riders, and events to ensure intensive motorcycle practice.

• 35 PROFESSIONAL RIDERS
• 5 RIDERS AND TECHNICAL SCHOOLS
• +100 LOCAL TEAMS AND RIDERS
• +25 EVENTS/YEAR
• 30 TRAVELS/YEAR COVERING 6 DESTINATIONS